Communication
April 26, 2024
What a rollercoaster of a year for internal communications. Unfortunately, there is no ‘how-to guide’ to navigate the challenges COVID-19 has thrown at businesses and their people. Consequently, operating in a pandemic has meant living alongside ongoing uncertainty. As a result, we look to leadership to make decisions, communicate them effectively and provide reassurance. From Government briefings to Team calls and Family quizzes, the need to feel safe and belong has never been clearer. And now our business leaders have a key part to play in the psyche of the UK workforce.
Exceptional leaders know that going through hard times make people stronger. They encourage and support those people to push on. By recognising their role and responsibilities beyond business, they turned to their values to drive authentic communication and build trust.
For Business Leaders, being forced to make fast and impactful choices based on limited information has been extremely stressful. As a result, leadership was tasked with landing the three key business priorities:
The communication axis will shift again as we move into recovery. Financial insecurity, instilling resilience, sharing reasons to be optimistic, and hope will all play their part to build momentum. Importantly, authenticity will be key to unlocking the levels or engagement required to kick start 2021.
Because it's far easier to be yourself than it is to be the person you think others want to see!
Of course, there are many benefits to being authentic. First and foremost, research has shown that authentic leaders are more trusted and believable. As a result, that trust builds up the leader’s credibility and breeds confidence in their capability and intentions – this, in turn, motivates greater engagement. The Institute of Internal Communication (IOIC) found that 76% of respondents reported that the pandemic has positively impacted trust in leaders.
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