Product & Consulting Services

Here at Masters in Minds, our approach to business culture transformation is practical and pragmatic. We work with business leaders from London to New York and everywhere in between, to change results and outcomes for the better. It all starts with thinking, which influences behaviour, which has a direct impact on outcomes, for the entire organisation.

Specialist Areas

Strategic Execution & Implementation

Strategic Execution and Implementation involve turning plans into action and ensuring organisational strategies are effectively implemented to achieve goals, improve performance, and drive business success.

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Customer Experience

Customer experience (CX) refers to customers' overall perception and interaction with a company or brand throughout their entire journey. It encompasses all touchpoints and interactions, from initial awareness to post-purchase support.

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Growth, Marketing and Sales

Growth, marketing, and sales are interconnected aspects of business that work together to drive revenue, acquire customers, and expand market presence. Here's an overview of each area and how they contribute to the overall success of a business.

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People Performance

Our People Performance focuses on understanding human behaviour, optimising team dynamics, and enhancing organisational effectiveness through psychological principles and performance management strategies. 

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Organisational Performance

Organisational Performance measures how effectively an organisation meets its goals enhances productivity, and achieves growth through efficient processes, strong leadership, and employee engagement.

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Coming soon, our new 'Culture Audit Platform' includes Engagement Survey & Mood Monitor

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Our Why

We believe that businesses can positively contribute to society by creating a transformed corporate culture that people can thrive and grow in. When we experience satisfaction and wellbeing in all aspects of our lives, our contribution to the world is a positive one.

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Our How

Our approach to changing company culture is centered around understanding the existing organisational thinking, behaviours and capabilities, along with with the current levels of engagement and performance. Will they deliver the business goals and ambitions?

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Our What

We deliver results through discovery and implementation. Either for you or with you. We enable you to continue the journey yourselves, be self-sufficient and sustainable. Transformation, change and continuous improvement is our game delivered through bespoke programmes and int ...

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Some of our Clients from Multiple Sectors

Benefit From 17 Years Experience Across Multiple Industries

Our 17 years of diverse industry experience brings Invaluable insights. adaptabillity and a holistic understanding of various bussiness sectors. we help our clients with innovative problem - solveing strategic thinking and developing effective decision making skills.

Why MIM?

From Igniting Potential To Embedding A Sustainable Competitive Advantage

With a diagnostic approach, real-life expertise, tangible results, empathy, and people engagement, we create a sustainable advantage, and by understanding, implementing, and valuing individuals, we cultivate lasting success and organisational resilience.

Our 5 Core Pillars

By optimising people & organisational performance, customer experience, & prioritising effective execution & implementation, we fuel sustainable growth and embed a competitive advantage.

Analytically Driven

Using analytics to create behavioural change allows us to target behaviours & individuals to create personalised strategies & enhance effectiveness, leading to lasting transformation & business success.

Real Experience, Tangible Results

Our real-life experience, tangible results, and authentic stories resonate with teams, fostering trust, motivation, and collaboration, ultimately enhancing engagement and driving collective success.


"When they arrived, it was like BOOM, things are changing and it was a big impact for the team themselves. When they had their first discovery session on day one they felt a real buzz and a real difference".

Customer Care Transformation Senior Manager Financial Services

Continuous Competitive Advantage

Transforming behaviours and business culture fosters a continuous competitive advantage, driven by adaptability, innovation, and alignment with evolving market demands and organisational goals.

Click on the link to see our full range of people-centric digital products.

Click on the link to see our full list of services and range of consultancy services.

Problems We Solve

Negative gossip grapevine • Disengaged people • Remote working • Resilience • Wellbeing • Lack of collaboration • Belonging • Diversity and inclusion • Resistance to change • Out of date processes • Silo’s v Teams • Legacy Tech • Lack of accountability • Weak performance management • Attracting and keeping talent • Attrition/Retention • Conflict: Disharmony • Mis-Aligned Leaders/Managers • Communication • Weak execution • Lack of sales • Poor Customer Experience • Low Productivity • Generational disconnection • Customer Effort


Opportunities We Realise

Increased Sales • Increased Engagement • Turnaround Performance • Reduced AHT • Increased C-Sat • Increased NPS • Increased EBITDA • Reduced Cost to Serve • Increased Sales Conversion Ratios • Increased Productivity • Increased Pace of change • Increased Cadence • Reduced Risk • Increased Staff Retention • Reduced Waste• Attrition/Retention • Discovery of Talent • Future Proofing • Preparation for Sale • Customer Intimacy • Slimeline Waste Free Processes • Reduced Broke • Leadership Alignment • Strategy Implemented • Customer Effort Reduced • Regulatory Compliant • Coaching for Growth

Services and Products

Wildly Important Goals (WIGS)

Wildly Important Goals (WIGS)

Masters in Minds helps deliver strategy through Wildly Important Goals (WIGs) by focusing on ...
Operational Excellence

Operational Excellence

Operational excellence continuously improves organisational processes to enhance efficiency, ...
Leadership 3.0

Leadership 3.0

Our programme equips leaders with the skills, insights, and tools needed to ...
Culture Transformation

Culture Transformation

Our approach to leadership development teaches directors and managers how to use their personal ...
People & AI

People & AI

Our interactive hybrid workshops are here to empower UK businesses to use AI and new technology to ...
Business logic

Business Logic

Empower your organisation with an end-to-end holistic, customer-centric lean design, streamlining ...

How Open to Change is Your Organisation. Would you like to find out?

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How to win fans and influence people

We think differently. That’s why we ‘do’ differently . Delivering transformative results for our clients across the UK, from London to Manchester. That’s what they say. We are rewriting the old consultancy rulebook. So forget the jargon. This is an approach that works. We deliver the results. And our clients love it.

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Feature Insights

Business Saviness

April 29, 2024

MIM gets Bloom accreditation

We’re delighted to announce that we’re now an accredited supplier to Bloom. Delivering the Nepro-neutral vendor solution, Bloom specialises in bringing together a community of buyers and suppliers to help the public sector buy professional services better. It’s opening up procurement.


Managing Director, Julie McCann said, “We are delighted to be recognised as Culture Change specialists and look forward to be working with Bloom and their community of buyers”.

Bloom Accredited Supplier

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Business Saviness

April 29, 2024

Masters in Minds acquires Venturehaus
Masters in Minds has taken over Venturehaus, the London-based Operational Excellence specialist in Financial Services.


Julie McCann, Managing Director of Masters in Minds, said “We are excited to bring Alan Noble and the Venturehaus team into the MIM family. Our combined experience offers the financial services sector an approach that is pragmatic and deliverable. This creates a responsible corporate culture encompassing customer-centric service, Lean continuous improvement, and reliable business success for the board and shareholders. We are different, we diagnose the problem, we analyse the culture and its openness to change, and we then create and implement change in direct alignment with the overall strategy. We don’t just find the problem, we fix it and we transfer knowledge across our clients’ organisations to ensure sustainability.”

Alan Noble, Managing Director of Venturehaus, was delighted by the takeover. “We have been talking to the team at Masters in Minds for the past 18 months about the opportunity to join forces and I am particularly pleased to make this announcement today. We share the same values and business ethics, and we both deliver transformational business benefits in the work we carry out for our clients. Venturehaus’ expertise in operational excellence has now been combined with the extensive skills in organisational, cultural, and behavioural change offered by Masters. This combination is perfect for the financial services market in which executives are not only accountable for business performance and governance but now have an additional fiduciary responsibility for their corporate culture.”

Venturehaus Ltd
Venturehaus is a specialist management consultancy and training firm which helps Financial Institutions achieve Operational Excellence through improvement in their business performance, and in their management of growth, change, re-organisation, M&A integration, customer experience, process improvement, performance assurance, and regulatory compliance.


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April 29, 2024

73% say their C-Suite rarely, if ever work together on projects or strategic initiatives.
The world of work is facing dramatic change driven by technology, demographic shifts, and the evolving expectations of talent. Most recently, we have also witnessed a profound shift in the mindset of organisations, and the role they are expected to play within wider society.
Senior leaders can’t afford to work in silos in today’s complex, dynamic environment. The goal is to act as a symphony of experts playing in harmony—instead of a cacophony of experts who sound great alone, but not together. Consciously creating their strategies, aligning their goals and objectives, prioritising, implementing, and ensuring the culture is enabling and engaging.

The global survey of more than 11,000 business and HR leaders across 124 countries, reveals 10 areas for businesses to focus on to better organise, manage, develop, and align people at work. (Deloitte)

   The symphonic c-suite.
   People data.
   From careers to experiences.
   Hyper-connected workplace.
   New rewards.
   Citizenship and social-impact.
   AI, robotics, and automation.
   The longevity dividend.
   The workforce ecosystem.

Previously Deloittes’ 2016 ‘Global Human Capital Trends 2016: The New Organisation: Different by Design, led with a very telling statistic:


“82% of leaders say they believe that ‘culture’ is a competitive advantage, yet fewer than 1 in 3 executives say they understand their own organisational culture”.

Think about that for a moment… whatever it turns out this mysterious substance called ‘culture’ is…eight out of ten people say it’s a competitive advantage, to be grasped or missed…but seven out of ten don’t know what it looks like, sounds like, or feels like. What chance of grasping that competitive advantage? How do you address the newly defined 10 focus areas if you don’t know your starting point?


Leadership models are changing, as organisations dismantle the classic management pyramid, we are now in the dawning of the ‘symphonic c-suite’. ‘Teams leading Teams’. End of the Silo. Technology and business disruption are fuelling the demand for a “new organisation”. Social enterprise. Catering to the employee experience is a top priority for business and HR leaders. Experience and well-being v career.

So: leadership, organisation design and capability, technology, and how people ‘feel’ are important. What else do we know? What is the ‘culture’ stuff? Before the 2018, 2016 research – the 2015 report gave us a good insight:

‘Organisations that create a culture defined by meaningful work, deep employee engagement, job and organisational fit, and strong leadership are outperforming their peers and will likely beat their competition in attracting top talent’.

How do we create meaningful work? How do we engage people? How does a C-suite be a symphony? How do we create experiences vs careers? Where do we place well-being in the priorities?

Here’s a thought for you: We need to get real…culture is the way we do things around here. Get a handle on your baseline.

Culture is tangible and measurable. It is not just something that is printed on a card and distributed to staff, turned into posters, molded into a coaster, branded into a coffee mug, or used to decorate the front of a t-shirt…yes, that’s been tried…as has singing the company song. This is all good stuff for the suppliers who make this stuff, and maybe even for the local choirmaster, and it’ll keep a few souls busy in the marketing and people department (departments are no longer required. Remember, teams leading teams)…none of the above creates the culture. Why not?

Because whether you are a member of the 30% who thinks they understand their culture, or whether you are one of the puzzled and curious 70% that don’t…your people will believe what you do, not what you say. If you are a leader that’s how you create and reinforce your culture on a daily basis, whether you are consciously attempting to do so, or are blissfully unaware of how important you are.


Culture is how we think and do things around here – a behavioural expression of the things we value, a procedural expression, a structural expression…a leadership expression. You can’t lie about it…because actions speak louder than words. The more senior you are, the more your own actions and decisions are scrutinised and measured against what you say you’re about.


Your organisational culture, whether you like it or not, understand it or not, will reflect you.

Culture is an outcome.

PS : Culture is not soft.
The Evidence, the excellent report from Engage for Success, states that companies with engagement scores in the top quartile have twice the net profit of those in the bottom quartile. This stat is being quoted but is it being acted upon across a wide enough community of organisations?

Culture is a living thing, being shaped all the time, whether actively or passively – consciously or unconsciously.

Repeat – Culture is an outcome.

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Mindset, Attitudes and Behaviuors

April 29, 2024

Happiness & Wellbeing

Are happiness, well being, & engagement worthy of a place in your strategy?


“You don’t build a business, you build people and then people build the business”
– Vince Lombardi


Do we really need to be happy in the workplace? Isn’t it asking for a bit too much? Shouldn’t we just get on with the job? And wouldn’t we just be less efficient if we were all having a good time? Then again, what if my happiness gets in the way of someone else’s? And is my happiness at work my responsibility or my employer’s?

Unhappy employees outnumber happy ones by two to one, according to a Gallup report. At what cost? The fact is, happier people are more productive. A very modest 1% increase in productivity would benefit a company of say 200 employees by £80,000. Happier people are healthier people. A decrease in sickness absence by just 1 day per employee would benefit the same company £33,333.

Happier employees don’t leave as often. Just a 10% reduction in staff turnover would benefit the same company £51,200. People like to belong to something, we look for meaning in our lives. We can create environments where people thrive versus survive – where there is the opportunity to be a whole person rather than leave half yourself at home.

More than ever people feel a need to align with others, with ideas and companies that make them feel they are part of something bigger than themselves. A sense of purpose, a reason for being, and the answer to the question “Why is this a good place to be?” Today, in particular, for our Gen Z'ers, their idea of good is shaped by an increased awareness of their own needs, beliefs, interests, and aspirations – a heightened concern for the planet and empathy for its people.

People are now, more than ever, seeking out employers that clearly state – and live out – their meaningful ambition for the greater good. They want to feel their jobs are creating good for themselves, the company, and for the world. That’s what makes many of us happy = engaged = productive = doing good.


“If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed.”
– Albert Einstein.


What are the levels of meaningfulness in your organisation? How does it correlate with your engagement levels – people and customers/clients?

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“We cannot solve our problems with the same thinking we used to create them.”

– Albert Einstein

What our clients say...


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Ignite your organisation's potential with Masters in Minds! Our expert consultants are ready to help you enhance efficiency, boost growth, and create a thriving workplace culture. With cutting-edge tools like Mindset Indicator Monitor, MiMLaaS, and Johari360, we offer tailored solutions to meet your unique needs. Whether you're looking to improve employee engagement, streamline operations, or develop leadership skills, we're here to support you every step of the way. Don't wait—reach out today and discover how we can transform your business. Chat with us now and start your journey to success!