Our Story

Here at Masters in Minds, our approach to business culture transformation is practical & pragmatic. We work with business leaders from London to New York and everywhere in between, to change results and outcomes for the better.

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inner-banner Our Story

How it all Began

I left school just before my 16th birthday. I got a job with the largest employer in the area – everyone did. I worked for 5 years without ambition – I didn’t know anything else was possible for me. Then, a new manager took over the large department I worked in, and my life started to change.



Our Story

He had one of those ‘real and honest’ conversations with me and after that the light he shone on me was greater than the light I was shining on myself. He gave me 2 options. Simply put, shape up and I will help you build a career or ship out because I am going to build something great here. I chose the former and my life changed forever.

He kept his word and has been my managerial role model ever since. Thanks, Dave Brown (ACCESS, circa 1983).

I was promoted to my first managerial position and into a training role. I was sent on a course that transformed my life, and I attended a fast-track programme to become a managing director. I was fortunate to work for an organisation committed to personal development, which facilitated my enrolment in a Master's degree in Change Strategy and facilitation Skills. Having left school with no more than 4 O'Levels, that was quite an achievement.

By age 34, I had moved from a call centre to the board room, obtained a post-grad diploma, held multiple senior leadership roles across a group of companies and been part of a successful trade exit. I repeated this success in other organisations before setting up my own practice. I became passionate about the role that business plays in the world. We spend over two-thirds of our time working or thinking about work, which is a huge part of our and family’s lives. So how do we make it count, how do we enjoy it, and how do we balance our lives? How do we create environments and cultures that make work a place where we are happy to hang out?

This is why I founded Masters In Minds: to teach us how to create just such environments and facilitate the mastery of our minds to lead, manage, and deliver businesses that create a positive impact on the world.

Today, we have an amazing team of 23 highly skilled, caring, and passionate experts across the UK, Germany, and the US—and I love them all. We share the same values, drive, and aspirations. We have fun, debates, struggles, and breakthroughs as we build a business that is about realising the huge difference business makes in our world.

The results we help our clients achieve are awesome and we would love to share some examples with you.

Our Philosophy

Our Story

The human ‘being’ drives the human ‘doing’, which drives the outcomes and results we achieve in our lives (Courtesy of Anthony Jaffe, philosopher and facilitator).

The Be, Do, Have philosophy has existed for a long time and is at the core of our work.

We have a very pragmatic and practical way of helping people learn and apply this approach to their business and home lives. Everything starts with ‘thought’—if you change your thinking, you will change your behaviour, and you will get different results and outcomes. Our work is about choosing a conscious life to be a conscious leader, manager, and player.

It doesn’t matter what part of the organisation we are working with or what level this is the starting point. If we don’t accept and own what we have, how can we enjoy it, learn from it, grow from it, or change it?

The more conscious we are thinking and doing, the better the workplace will be.

The trouble is that workplace stress issues continue to grow. So, what can be done about that? Understanding, trust, alignment, and engagement all help to build a great environment.

We can help, and we would love to. Let us know if you would like to have a chat to explore this further.

Specialist Areas

Strategic Execution & Implementation

Strategic Execution and Implementation involve turning plans into action and ensuring organisational strategies are effectively implemented to achieve goals, improve performance, and drive business success.

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Customer Experience

Customer experience (CX) refers to customers' overall perception and interaction with a company or brand throughout their entire journey. It encompasses all touchpoints and interactions, from initial awareness to post-purchase support.

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Growth, Marketing and Sales

Growth, marketing, and sales are interconnected aspects of business that work together to drive revenue, acquire customers, and expand market presence. Here's an overview of each area and how they contribute to the overall success of a business.

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People Performance

Our People Performance focuses on understanding human behaviour, optimising team dynamics, and enhancing organisational effectiveness through psychological principles and performance management strategies. 

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Organisational Performance

Organisational Performance measures how effectively an organisation meets its goals enhances productivity, and achieves growth through efficient processes, strong leadership, and employee engagement.

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Feature Insights


April 29, 2024

Adapting your workplace for today

Have you thought about the impact on capability training and development in your organisation whilst Covid-19 pushes UK Plc back on its heels? Perhaps you’ve decided to halt training and development until the crisis is over? Well, maybe you’d like to revisit that if you have because we should remember that there is no finite end date to downturns, virus-related or not.

There is never a day when the war is declared over, downturns just disappear. And like the other downturns, this one will be a slow burn to the finish which means society will come back online slowly, metaphorically speaking. We should be preparing now for a ramp-up in customer and client interest rather than waiting to reboot on the day we think the downturn is over because that will be too late. To prepare now, or not, is the tension between having a mindset of open and infinite growth versus a closed or finite one.


Downturns are a time of infinite opportunity, not finite certainty

In every downturn for the last 60 years, the first two areas to be curtailed are marketing and training. I think that this is bizarre because if you applied some critical thinking around what might be the two most important areas to an infinitely minded business when things are bad, it’s those two. This is because, firstly, all of your competitors will cut back their marketing budget, they don’t know why specifically it’s just something they’ve always done because the belief has been that no one has any money in a downturn, but I’m not sure that’s as true in the ‘easy credit’ 21st Century.

They’ll stop actively promoting through the conventional media outlets in one form or another and in doing so retreat from customers’ thinking –  so why would you also join them in reducing your presence? If anything, you should increase it and take over the spaces left vacant with your message so that when the economy starts to right itself customers will have your name in their thoughts.

The second victim of spend reduction is training. Now here’s a quick question; which business strategy book does it tell you that in times of stress, you should reduce the very thing that’s going to keep you at the front of the field in terms of capability? No book says to do this. So, just like with marketing, when downturns strike this is the very time to swim counter to the ‘accepted direction’ and speed up training and development so that when the economic upswing arrives you not only lead the market but you may even find yourself being the one to define it. Above all else, it would be a shame right now to halt a training programme mid-stride and risk losing all the benefits gained, not to mention the financial investment that you would undoubtedly have to write off.

So, rather than hunker down and wait indefinitely for the storm to pass (as enticing as that might feel right now), as a leader you’ll need to find a way to continue the enabling and empowering benefits from training and developing your staff.

“Leadership & Learning are indispensable to one another”. – John F Kennedy



There are five steps you can begin to action right now to protect and develop yourself and your people, through maintaining and expanding the momentum and benefits of your workplace learning and development.


Create (and lead) a learning response team.

Are you taking notes right now about how your business is responding to the crisis? This team should be asking, what worked, what didn’t, what works now, what is still broken, what could be done quicker next time? (Yep, unfortunately there will be a next time of some sort).

Consider how you train and prepare staff going forward – for example, do your induction and on-boarding programmes need to be done in person in the physical workplace? Maybe not.

You may already have a learning and development team in place. If you do, they should have a comprehensive picture of organisational-wide learning and be currently adapting them to this new business environment. If you don’t have the luxury of an L&D squad, consider outsourcing, bringing in a partner to support you as now would be a really good time to take the lead on some Skills & Capability Gap Analysis and begin to build a programme of learning to plug those gaps.

Take advantage of the fact that people are working from home. With the help of all relevant stakeholders in the organisation from HR through to IT and everyone in between, see what is available online or in-house that could be delivered online.

In our present world right now, this is the best time to undertake an audit of your current learning offerings and set priorities to those that can be adapted to digital.  This is good practice anyway because the most resilient organisations ‘review and renew’ as a core part of their L&D.

Setting metrics against each piece of learning is critical to make the correct decisions. What this means is that through your audit you should be able to gauge;

1. How effective your training is as it stands right now, and where does it need to be?

2. How critical to the organisation is it?

3. How soon does the training have an effect?

4. How adaptable to digital is it?

As an example, in the present climate of physical distancing, digitising your Onboarding & Induction is the very first place to start. From here your team should look at the Remote Working skill levels of your employees (can they use Teams, Zoom, Skype etc), do they know how to share screens, what are their presenting skills like, and from here you then move into management skills training to aid your managers in Remotely Managing Teams.

You should at this point set regular meetings to give the process a tempo, or cadence, and to align it with the speed of the wider organisation’s response to the disruption.


Protect your staff

Protecting employees in this new approach is vital, don’t assume that everyone is digital or computer literate. You will have to make sure that everyone learning remotely is familiar with your organisation’s digital learning platforms. For example, is this something you’ll move into Employee on-boarding (see above)? Sharing and working on documents in the cloud and hosting video conferences are just two of the new remote working skills that are going to be so important in the future. You have to protect your staff from any negative effects of not being able to use these tools.

Just as important as knowing how to use your chosen technology platform, the most effective workshops begin with good participant experience, protect your staff by making sure that processes are in place to make sure the technology has been tested, local dial-in numbers are known as required, roles assigned, and pre-reading material has been distributed well in advance.


Promote digital learning

Consistently and constantly promote and improve the digital learning experience. Remote virtual learning brings obvious environmental benefits and cost savings, it’s good for us, good for the environment, and good for the bottom line.

There is something of a new community spirit evolving as people move through the change curve and start aligning themselves with remote virtual learning. This is because working independently from one another is starting to drive a more focused purpose across a larger team of people rather than a purpose being only naturally strong in a smaller office-based team.

Digital learning is also benefiting right now those organisations that have teams stretching across different time zones. The majority of global firms have had to get good at remote virtual working and learning over the years – if they can, you can, we all can.


Explore alternative digital strategies

For employees suddenly finding themselves using digital learning as a new way of increasing their capability it’s easy to stay with one platform, despite the fact it may have weaknesses. You shouldn’t be afraid to try out and explore alternative learning strategies.

Operating with several digital learning platforms can help to increase learning. To do this, re-frame the remote learning problem as a design opportunity and re-think the recipient’s end-to-end experience. Set priorities for the essential learning objectives and then focus solely on the content that will meet them.

Design shorter interactions with more time between sessions to strengthen learning, such as embedding time. Aim to create human connections wherever possible by creating intentional meaningful interactions and finally, make it a seamless learning experience from the very first contact to the last and make sure that it is consistent for all participants.


Practice & Prepare for multiple outcomes

Finally, we have to recognise that there are limits, currently, to what can be addressed when using live virtual sessions and classrooms. These might not be the best ways to build interpersonal skills but then again a by-product of digital learning is that we’re talking about structuring new ‘remote inter-personal’ skills here and you could be right at the front of the queue when it comes to this. But it’s vital to remember that like all learning, online learning still needs to reinforce the link between business outcomes and longer-term capability building and that learning in any form shouldn’t be thought of as a one-off event. It should be thought of as a broader learning journey tied closely to the business objectives.

So, if your three-year roadmap has at the end of it, a raft of outcomes that you don’t have the capability for just now, start putting in place a programme of digital learning immediately so any economic interruptions do not impact on the three year roadmap as they are undoubtedly doing right now.


At Masters in Minds, we are experts in delivering online learning and development programmes, along with facilitated problem resolutions that are specific and measurable with a tempo that aligns with your business outcomes. Our teams of experts can guide you and direct you through these difficult times but more importantly we can and we will prepare you and your business to be resilient for the future and any further significant interruptions.

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Operational Excellence

April 26, 2024

Order to Cash Process Improvement

Order to cash is one of the organisation’s most crucial and potentially complex processes that touches every function in an organisation. Yet often, it is discounted by executives. Essentially, this is a set of business processes that involve receiving and fulfilling customer requests, whether for goods or services.

There are many ways this system can become overcomplicated, costly, and inefficient. As it is common for organisations to have different systems, the misalignment between the two systems can cause problems when a merger or acquisition occurs. Similarly, when organisations expand into other countries, their cash systems may require adaptation to local procedures, regulations, and practices. This causes people pain resulting in low morale, disengagement, sickness, and people choosing to leave the business.

Does any of this sound familiar to you?



An effective order-to-cash system is fundamental to operational excellence customer experience and can even increase revenue by reducing additional expenses caused by inefficiency. There are three measurable differences once an effective order-to-cash system is introduced;

  1. Reduction in the cost to serve.
  2. Increased staff morale and engagement.
  3. Increase in customer satisfaction.

Luckily, Masters in Minds have years of experience simplifying and streamlining organisations orders to a cash system, specialising in creating uniformity across global and expanding organisations. Does your organisation have outdated systems/processes that waste time, resources, and money? Or have you grown your organisation so fast that the methods that were once appropriate are now failing? If so, get in touch today to see how we can help.

Business Benefits to an optimised order to cash process

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April 26, 2024

High-Performing Culture: What is it and how to create it

Research and advisory firm Gartner defines a high-performance workplace as, ‘a physical or virtual environment designed to make workers as effective as possible in supporting business goals and providing value…[It] results from continually balancing investment in people, processes, physical environment, and technology to measurably enhance the ability of workers to learn, discover, innovate, team, and lead, and to achieve efficiency and financial benefit.’ 

Companies with high-performing cultures tend to be excellent places to work. Your organisation’s culture is more than the values and purposes of your company. Culture can determine employee engagement and productivity, agility, and innovation. It has been proven that a strong workplace culture results in success, as proven by: 

  • Spotify: Through building a strong company culture, Spotify’s growth accelerated. Spotify has embraced a test-and-learn and mistake-tolerance culture where employees share one purpose and can discover how they can reach the purpose. Spotify employees are encouraged to break the rules – if something works, they can keep it; otherwise, it goes in the bin. Spotify’s culture embraces: ‘what works well in most places, may not work in your environment.’ 

  • Hubspot: Transparency and trust are key components of Hubspot’s culture. Employees are considered insiders – Hubspot informs their employees of everything that affects the company before the press and investors do, reinforcing the message that power is gained by sharing knowledge, not hoarding.  


There are many companies where the culture drives the success, such as Google and Microsoft. However, the purpose of these examples is not for you to copy them. As Spotify emphasises: every culture is different, and what works for some may not work for you. However, you can compare cultures as a form of reflection. Analysing an organisation’s workplace culture may allow you to explore possibilities that may benefit your culture. 

While creating a high-performance culture may sound difficult, it’s not. It is possible, but leaders are required to be strategic and patient. 

Communication is a must between leaders and employees. When expectations are clearly articulated, employees can work towards a goal individually or in a team. Through communication, leaders can understand their employees’ career and development goals, and employees can understand their leaders' business goals. Through strategic communication, both can be attained together through a development plan. Furthermore, leaders can emphasise the company’s dedication to employee growth by developing their employees. Actionable feedback can motivate employees, which improves retention.  

MiM has helped many organisations improve their culture; if there is anything that you need support with, reach out. Our experienced consultants and facilitators are always available to advise.  

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Operational Excellence

April 26, 2024

An Introduction to Lean Methodology

Who wants to talk about waste? Likely not many of you. Whatever the context, it’s generally not an enticing subject. But understanding the concept certainly isn’t a waste of your time. Waste increases the time and money spent on a process, which is clearly detrimental to businesses. The aim, therefore, is to reduce or eliminate it. That is where Lean methodology masterfully comes in!  

Lean can be described as a set of management practices concerned with waste. It defines waste as anything that does not add value for the customer. Lean originated in Japan with the Toyota Production system where the focus became working to reduce the number of steps and time in a process to improve it and increase customer satisfaction. 

While many organisations deploy Lean very well, there are still those who haven’t yet adopted it. Others have, but are in need of refreshing the basics. This is especially the case as both costs and customer expectations continue to rise.   

There are 5 principles of Lean Methodology 

  1. Value
    Value is determined by what the customer considers to be important within a product or service, rather than what the individuals developing or delivering the product or service consider important.  

  2. Value Stream
    The steps involved in creating and delivering products and services to the customer; the connection of the steps together, rather than each in isolation. This avoids a lot of pain including complaints and rework. 

  3. Flow
    The smooth, uninterrupted flow of activities that adds value to the customer, and how well the work flows from one end of the organisation to another. Waste and inefficiency impede the flow. Observing processes end to end is essential here. 

  4. Pull
    The degree to which the value stream is only processing products and services for which there is a customer demand, rather than creating something and hoping someone wants it. Building to the customer’s needs. 

  5. Perfection
    The continuous assessment of value stream performance to identify and improve the value created and delivered to the customer, rather than resisting changes that improve the process of creating and delivering customer value. Aim for continuous improvement through your people. 

Within the Toyota Model, Respect for People is central. This includes: 


  • building strong and positive supplier relationships,
  • empowering staff to make decisions and changes,  
  • taking ownership and collaborating across functions.  

Change isn’t done ‘to’ people, but rather ‘with’ them. So, any pre-conceived notions of Lean management simply being about streamlining from the top down in a calculated manner, is wrong. MiM is often invited in to offer assistance after this kind of top-down approach has been attempted and has failed. Leaders do go first, this is a key principle. But it’s how they go first that matters. Listening to those closest to the customers, and working in the existing environment, is the best starting point to successful Lean transformation. It is progressive and empowering to every company that implements it effectively. Most large successful organisations adopt Lean methodology to ensure they perform at the top of their game. Examples include Amazon, Sky, and Ryanair. 

If you have any questions about this methodology, then please ‘lean on us’ (pardon the pun!) Our experienced consultants and facilitators here at MiM are always happy to advise.  


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Ignite your organisation's potential with Masters in Minds! Our expert consultants are ready to help you enhance efficiency, boost growth, and create a thriving workplace culture. With cutting-edge tools like Mindset Indicator Monitor, MiMLaaS, and Johari360, we offer tailored solutions to meet your unique needs. Whether you're looking to improve employee engagement, streamline operations, or develop leadership skills, we're here to support you every step of the way. Don't wait—reach out today and discover how we can transform your business. Chat with us now and start your journey to success!