Our Story

I left school just before my 16th birthday. I got a job with the largest employer in the area – everyone did. I worked for 5 years without ambition – I didn’t know anything else was possible for me. Then a new manager took over the large department I worked in and my life started to change.

He had one of those ‘real and honest’ conversations with me and after that the light he shone on me was greater than the light I was shining on myself. He gave me 2 options. Simply put, shape up and I will help you build a career or ship out because I am going to build something great here. I chose the former and my life changed forever.

He kept his word and has been my managerial role model ever since. Thanks Dave Brown (ACCESS, circa 1983).

I was promoted to my first managerial position and onto a training role. I was sent on a course which transformed my life and I attended a fast track programme to become a managing director. I was fortunate to work for an organisation committed to personal development which facilitated my enrolment in a Masters degree in Change Strategy & Facilitation Skills. Having left school with no more than 4 O Levels that was quite an achievement.

By the age of 34 I had moved from a call centre to the board room, obtained a post grad diploma, held multiple senior leadership roles across a group of companies and been part of a successful trade exit. I went on to repeat this success in other organisations before setting up my own practice. I became passionate about the role that business plays in the world. We spend over two thirds of our time working or thinking about work that’s a huge part of our lives, and our family’s lives. So how do we make it count, how do we enjoy it and how do we balance our lives? How do we create environments and cultures that make work a place where we are happy to hang out?

This is why I founded Masters In Minds so that we can learn how to create just such environments. To facilitate mastery of our minds in order to lead, manage and deliver business that creates a positive impact on the world.

Today we have an amazing team of 23 highly skilled, caring and passionate experts, across the UK, Germany and the US – and I love them all. We share the same values, drive and aspirations. We have fun, debates, struggles and breakthroughs as we build a business that is about realising the huge difference business has in our world.

The results we help our clients achieve are awesome and we would love to share some examples with you.

Our Philosophy

The human ‘being’ drives the human ‘doing’ which drives the outcomes and results we get in our lives. (Courtesy of Anthony Jaffe, philosopher and facilitator).

The Be, Do, Have philosophy has been around a long time. It is at the core of our work.

We have a very pragmatic and practical way of helping people learn and apply this approach to their business and home lives. Everything starts with ‘thought’ – if you change your thinking, you will change your behaviour and you will get different results and outcomes. Choosing a conscious life to be a conscious leader, manager and player is what our work is about.

It doesn’t matter what part of the organisation we are working with or what level this is the starting point. If we don’t accept and own what we have got how can we enjoy it, learn from it, grow from it or change it.

The more of us that are conscious in our thinking and doing the better the workplace will be.

The trouble is that work place stress issues continue to grow – so what can be done about that? Understanding, trust, alignment and engagement all help to build a great environment.

We can help and we would love to. Just let us know if you would like to have a chat to explore a bit more.

What our clients say...

"Finding a credible supplier to work with a time poor, senior leadership team is not always easy, due to the multiple personalities involved and different needs.  However, Masters in Minds (MiMs), nailed it.  From initial introductions, through to a measurably successful, company-wide, senior leader coaching development programme, and all the touch-points in-between, MiMs demonstrated their prowess, modelled through their expertise, skills, knowledge and ability to work with a diverse and complex organisation.

This resulted in a senior leader cadre, gaining both skill and practical ability in applying coaching techniques, which in turn, facilitated in an increase in self-awareness, confidence having richer career development conversations, and improved working relationships.  No mean feat!

Would absolutely work with MiMs again – and recommend".

- Anna Petts – Head of OD and Learning, Agilisys

“Thank so much for supporting me whilst I was at Mitsubishi, and helping me with your insight and vision....aside from how wonderful Andria and the team are and how they all strive for excellence every day, I think....sadly it’s going to take a lot longer than first thought...for various reasons...not my reason for leaving mind you, but a big contributing factor in how I saw the future at Mitsi Once again, so much thanks to you and your team, I can see MIM is growing...well done and wish you every success for the future.”
- Emma Bint, Continuous Improvement Business Partner, Electrocomponents PLC
“"I can’t express how effective, supportive and meaningful my learning experience with Masters In Minds has been. Leadership’s a complex subject and it’s challenges are different for everyone, but the team’s ability to listen first and then expertly tailor their teachings results in maximum learning outcome and benefit. Particularly beneficial was the on-going mentoring and coaching which enabled me to practice learnings and explore themes, topics or even emotions to a point of clarity and within a safe, supportive environment. The growth I’ve experienced working with MiM is both tangible and powerful, and I will carry their teachings with me forever. Thank you Julie & team for making me a better leader and a more confident and balanced professional.”
- Andy Blake, Service Quality, Ovarro, now Rolls Royce
"I just wanted to say a big thank you to you all for my Award, It was very unexpected and I really do appreciate the lovely thought.

Julie it was lovely to see you again and I hope that we all meet up very soon !

Thank you again for all your help and support you have really made me grow as a person !

Yesterday I delivered a presentation to the LT on Customer Service Strategy…..I aced it 😊 and that is all thanks to you."

- Jane, Ovarro, now Rolls Royce

"Julie is an exceptional mentor. Her guidance and support have been invaluable and great for my career growth. I always finish our calls full of positive energy and ready to take on my next challenge. I’m grateful for her encouragement and wisdom."

- Gilda Leicer Avila, Liberty Global

“It’s a real pleasure working with the team at Masters in Minds. They have positively changed mindsets in our business, causing a ripple effect throughout our teams from leadership to individuals, that has transformed how we work across the organisation. Their training and guidance is enabling us to be better leaders, to work more collaboratively and establish new ways of working that support a strong future for our business.”
- Kathryn Langley, Global Marketing Manager, Ovarro

“Working with MiM is a real pleasure...they listen and understand you as a business and deliver at an exceptional level...they also challenge and provoke in a way that makes you smile...I would recommend using them in your business.”
- Anton Manley, Chief Client Officer, Webhelp UK, India and South Africa

“The team at Masters in Minds, both collectively and individually, are a pleasure to work with. Professional in tempo and approach, they excel in tailoring their expertise and energy to specific business needs. On the latest engagement, the program was organised with precision, was flexed where required to accommodate the pace at which we could cope with but ultimately delivered agreed business outcomes. Supportive outside the normal program schedule, their individual insights and support have been valued by myself as well as my team. Combining fun with new learning is their ‘mantra’ and has been a significant factor in the transformation in the way we behave and engage with our customers going forward.”
- Malcolm Flanders, Head of Channels, Golden Charter

“The standard that is delivered is of the highest quality from all Masters in Minds Associates involved. Not only do they apply Lean Sigma and systems thinking to the tasks and processes at hand, they deliver some key mindset training that helps those involved in the change their approach to deliver successful and sustainable change. The passion shines through the team and there is a real feeling that you are invested in the successful delivery of our programme which filters through to those involved.”
- Lynne Phillips, PMO, Golden Charter

“A life changing experience that has help me massively in and outside of work. It has helped me manage my own self by a different way of thinking. It’s been like learning a new language, which now I feel confident in, and I can understand the people! The results in people around the business have been phenomenal! I have so much good stuff to say about LDP!”
- Michelle Coombes, Divisional Director

Using Masters in Minds 'DBM Coaching' tool, my team's conversation increased from 33% to 66%, and some weeks a few of the group were converting 100%!” Thanks, MiM!

- Contact Centre Sales Manager


The Leader as a Coach course has been really inspirational and I've loved every minute. It's encouraged me to take up a coaching apprenticeship and to work for a recognised diploma so I have all skills and techniques to weave coaching across my communications practice. All thanks to Angella, David and Kevin.

- Mary, Senior Executive, Agilisys


Masters in Mind (MiM) are an extraordinary company. As one of their clients, I have seen many examples of their talents and have long been impressed with their diligence, expertise, and ability to change outcomes.

MiM joined the team during a period of growth for the business and led a highly successful Programme of Work which instilled a shared vision from Boardroom to front line operations, which was no mean feat. Through a series of workshops, the management team throughout the organisation were supported in the development of a business plan that would ultimately change the culture and achieve the long term business goals. At the heart of this Programme of Work was a laser focused Coaching model which was embedded and embraced throughout the UK operational team and remains strong to this day.

In a world where there is an abundance of options, MiM stands above the rest and has truly changed the Outcome within our organization, I would highly recommend the MiM team and would work with them in the future.
- Craig McIntosh, Snr, Operations, Webhelp


From initial contact with Julie through the Vistage Networks through to the conclusion of the project, MIM were excellent to work with from start to finish. Kerry and Kevin not only took time to understand our challenges and what we were trying to achieve from the process, but they really took the time to understand our business and our people. Throughout the process they asked lots of questions that challenged our thinking, and were helpful in answering our questions and prompted some excellent discussions that developed our thinking around key areas. The final piece of work they have produced is a professional, ready to use solution that is bespoke to our business. We are very excited to be able to role this out with our team and beyond.


- Lee McCloy PhD,Commercial Director, IMV-IMAGING


We are proud to have worked with a wide range of companies in London, Manchester and the rest of the UK. Read their stories of how working with our company culture change consultants has changed how they work for the better.


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