Wildly Important Goals (WIGS)

Wildly Important Goals (WIGs), is a concept focused on identifying & prioritising the most crucial objectives that drive significant impact. By guiding leaders in this process, Masters in Minds ensures that organisations remain focused on their most critical outcomes, achieving measurable progress and strategic success.  

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inner-banner Wildly Important Goals (WIGS)

Wildly Important Goals (WIGS)

Masters in Minds helps deliver strategy through Wildly Important Goals (WIGs) by focusing on crucial objectives that drive significant impact. They guide leaders in identifying, prioritising, and aligning these goals with strategic initiatives, ensuring focused execution and measurable progress towards achieving the organisation’s most critical outcomes.

Advance an Organisation's Strategic Initiatives

The first step in leveraging WIGs involves helping leaders identify the genuinely pivotal goals to their organisation's success. These are the objectives that, if achieved, will make the most substantial difference in advancing the organisation's strategic initiatives. Masters in Minds works closely with leadership teams to sift through various potential goals and pinpoint the ones that will have the most significant impact. This focused approach prevents the dilution of efforts and resources on less critical activities.

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Leaders Can Channel Their Energy

Once the Wildly Important Goals are identified, we assist leaders in prioritising them within the broader context of their strategic initiatives. This prioritisation ensures that the organisation's efforts are aligned and concentrated where needed most. By focusing on a limited number of high-impact goals, leaders can channel their energy and resources more effectively, avoiding the pitfalls of spreading themselves too thin.  

Connects Day-to-Day Operations

Aligning WIGs with strategic initiatives is a crucial aspect of this process. Masters in Minds ensures these goals are well-defined, prioritised, and integrated seamlessly into the organisation's overall strategy. This alignment guarantees that every action taken to pursue WIGs contributes directly to the overarching strategic objectives. Leaders are provided with a clear roadmap that connects day-to-day operations with long-term goals, fostering coherence and direction across the organisation 

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To ensure focused execution and measurable progress, Masters in Minds establishes robust mechanisms for tracking and accountability. Leaders are guided in setting specific, quantifiable targets for each WIG, along with clear timelines and benchmarks. Regular reviews and performance assessments are conducted to monitor progress and make necessary adjustments. This disciplined approach ensures that the organisation stays on course and consistently strides towards achieving its Wildly Important Goals.  


In essence, we empower organisations to deliver their strategy effectively by implementing Wildly Important Goals. Focusing on crucial objectives, prioritising efforts, and aligning these goals with strategic initiatives enable leaders to execute with precision and measure progress accurately. This approach drives significant impact and ensures that the organisation's most critical outcomes are achieved efficiently and effectively. 

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People Performance

Our People Performance focuses on understanding human behaviour, optimising team dynamics, and enhancing organisational effectiveness through psychological principles and performance management strategies. 

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Organisational Performance

Organisational Performance measures how effectively an organisation meets its goals enhances productivity, and achieves growth through efficient processes, strong leadership, and employee engagement.

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