Gen Z Culture White Paper

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Culture Gen Z

April 10, 2024

Gen Z – Distinguishing Qualities


Understanding the key events that shaped their childhood is essential to fully comprehend Gen Z. The most noteworthy formative events include a lack of work experience, the advent of the smartphone/social media, social justice movements and the culture of safety.



Regarding work experience, only 19% of 15–17-year-olds reported having worked at those years of their life. This is in stark contrast to 30% of Millennials and 60% of Generation X. There are many attributable reasons for this including Gen Z enjoying a generally higher median household incomes than their older counterparts. Moreover, the increased competition meant it was harder for them to get into higher education institutions, which in turn, led to other extra curriculum activities being prioritised over part-time jobs.

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Culture Gen Z

April 10, 2024

Gen Z Culture White Paper

Specialist Areas

Strategic Execution & Implementation

Strategic Execution and Implementation involve turning plans into action and ensuring organisational strategies are effectively implemented to achieve goals, improve performance, and drive business success.

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Customer Experience

Customer experience (CX) refers to customers' overall perception and interaction with a company or brand throughout their entire journey. It encompasses all touchpoints and interactions, from initial awareness to post-purchase support.

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Growth, Marketing and Sales

Growth, marketing, and sales are interconnected aspects of business that work together to drive revenue, acquire customers, and expand market presence. Here's an overview of each area and how they contribute to the overall success of a business.

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People Performance

Our People Performance focuses on understanding human behaviour, optimising team dynamics, and enhancing organisational effectiveness through psychological principles and performance management strategies. 

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Organisational Performance

Organisational Performance measures how effectively an organisation meets its goals enhances productivity, and achieves growth through efficient processes, strong leadership, and employee engagement.

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